{"id":154,"date":"2005-12-08T17:20:44","date_gmt":"2005-12-08T22:20:44","guid":{"rendered":"http:\/\/agaveweb.com\/blog\/?p=269"},"modified":"2005-12-08T17:20:44","modified_gmt":"2005-12-08T22:20:44","slug":"im-interested-in-how-commodity-culture-shapes-ideas-about-national-identity-and-citizenship-she-explained","status":"publish","type":"post","link":"https:\/\/agaveweb.com\/blog\/im-interested-in-how-commodity-culture-shapes-ideas-about-national-identity-and-citizenship-she-explained\/","title":{"rendered":"\u201cI\u2019m interested in how commodity culture shapes ideas about national identity and citizenship,\u201d she explained."},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/g_w_y_n\/67502696\/\" title=\"Photo Sharing\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static.flickr.com\/24\/67502696_71a7f31891_m.jpg\" width=\"180\" height=\"240\" alt=\"Pi\u00f1a de agave\" align=\"right\" hspace=\"5\"><\/a>People know you&#8217;re serious when you make it in <a href=\"http:\/\/www.tequilaaficionado.com\/article.php?sid=354\">TequilaAficionado.com<\/a>! Check out the 2nd to last paragraph&#8230;<\/p>\n<p><a><\/a><\/p>\n<p>Tequila attracts academic study<br \/>\nThu, Dec 08 @ 02:01 AM<\/p>\n<p>An education program in Jalisco offers a course on the role of tequila in rural development and popular culture.<\/p>\n<p>During the week, Agust\u00edn Arce, 27, teaches administration to high school students in Tequila, Jalisco. On the weekends, he studies the fiery spirit that made his hometown famous.<\/p>\n<p>Last month, Arce and 14 classmates began delving into topics as diverse as tequila\u2019s origins, its role in rural development and its growing influence on art, music and popular culture through a new continuing education program at the University of Guadalajara (U de G). The program takes an academic approach to the subject, which most people only learn about in a bar and truly appreciate the next day.<\/p>\n<p>\u201cWe think that people should know more about tequila \u2014 not only as a drink, but its origins, the (agave) plant and the process,\u201d said Marcela Garc\u00eda B\u00e1tiz, publicity director for U de G Virtual.<\/p>\n<p>While a diploma program in tequila perhaps looks frivolous at first glance, numerous universities have offered courses investigating other alcoholic beverages, including beer, wine and Scotch whisky. And with tequila reaching dizzying levels of popularity both at home and abroad, Garc\u00eda B\u00e1tiz said it was a pertinent topic \u2014 especially in Jalisco, where residents take a special pride in the drink.<\/p>\n<p>\u2018JALISCO IS MEXICO\u2019<\/p>\n<p>The state\u2019s history in fomenting the popularity of tequila \u2014 along with mariachi music and charreria \u2014 makes Jalisco the most Mexican of the Republic\u2019s states in the eyes of local boosters. The state adorns its license plates with the image of an agave plant and its tourism secretariat coined the slogan \u201cJalisco is Mexico . \u201d<\/p>\n<p>The drink, which previously masqueraded under the names vino de tequila and mezcal de tequila , played an important part in Jalisco\u2019s development. A special tequila tax funded the construction of the state legislature and the implementation of Guadalajara\u2019s first public waterworks system. The nature of agave cultivation influenced the architecture of Jalisco\u2019s haciendas. Since the passing of appellation of origin laws in the 1970s, only beverages made from blue agaves grown in Jalisco and designated regions of Guanajuato, Michoacan, Nayarit and Tamaulipas may use the tequila name.<\/p>\n<p>\u201cTequila is a beverage that identifies Jalisco and Mexico in the entire world,\u201d Garc\u00eda B\u00e1tiz said.<\/p>\n<p>A PLANT WITH MULTIPLE USES<\/p>\n<p>It\u2019s also \u201ca very broad subject,\u201d she said, which U de G researchers have studied for decades. Recent research has also focused on the agave plant, tequila\u2019s principle ingredient.<\/p>\n<p>Research points to some of the agave plant\u2019s properties, which include insulin, possibly benefiting diabetics. Rural development officials are pitching miel de agave, or agave syrup, as a sweetener that is ideal for soft drinks. Increased miel de agave production could also provide another market for agave growers, who in recent years have been receiving record low prices for their harvests.<\/p>\n<p>The U de G course, officially titled \u201cEl Tequila, su cultura y su entorno,\u201d enrolled an eclectic mix of teachers, foreign graduate students, tourism officials and journalists. All signed up for different reasons, but everyone expected to profit from the experience in some way.<\/p>\n<p>\u201cI live in Tequila, was born in Tequila, I\u2019ve always worked in that community,\u201d Arce explained, adding his knowledge of the beverage was previously somewhat limited. But as a teacher, he saw growing opportunities for his graduating students, equipped with an in depth knowledge of tequila, to find employment in his hometown\u2019s burgeoning tourism industry. \u201cI\u2019m taking this course so I can pass on the information,\u201d he said.<\/p>\n<p>STUDYING COMMODITY CULTURE<\/p>\n<p>Sita Gaytan, a graduate student in sociology at the University of California, Santa Cruz, serendipitously found the course. She is spending several semesters in Jalisco researching her thesis, which explores tequila culture from a crossborder perspective. The course offered her the chance to gain a wealth of information, she said, as well as access experts from academia and the tequila industry.<\/p>\n<p>\u201cI\u2019m interested in how commodity culture shapes ideas about national identity and citizenship,\u201d she explained.<\/p>\n<p>Along with teaching academic modules, the course organizers scheduled trips to a tequila distillery and a hacienda and also planned sessions with culinary experts.<\/p>\n<p>The non-credit course runs until March, when Garc\u00eda B\u00e1tiz said the university would decide whether or not to offer it again. It could eventually become part of a degree program, she added.<\/p>\n<p>\nBY DAVID AGREN<br \/>\nSpecial to The Herald Mexico<br \/>\nEl Universal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People know you&#8217;re serious when you make it in TequilaAficionado.com! 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During the week, Agust\u00edn Arce, 27, teaches administration to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cI\u2019m interested in how commodity culture shapes ideas about national identity and citizenship,\u201d she explained. - Gwyn&#039;s Blog<\/title>\n<meta name=\"description\" content=\"People know you&#8217;re serious when you make it in TequilaAficionado.com! 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